### Key Characteristics:

1. **Appearance:** A rich, deep red or purple powder with a smooth texture.

2. **Flavor & Aroma:** Earthy, slightly sweet, and characteristic of fresh beetroot.

3. **Nutritional Value:** High in vitamins (especially folate and Vitamin C), minerals (iron, potassium), fiber, antioxidants, and nitrates that promote heart health and improve blood flow.

4. **Shelf-Life:** Long-lasting when stored in an airtight container in a cool, dry place.

### Common Uses:

- **Culinary Applications:**

  - Added to smoothies, juices, soups, stews, and sauces for a boost of nutrition and color.

  - Used as a natural coloring agent in baking, candy-making, and processed foods.

- **Health Products:**

  - Incorporated into dietary supplements and green powders for its detoxifying and blood-pressure-lowering properties.

- **Cosmetics:**

  - Used in some natural skincare formulations for its antioxidant and skin-nourishing qualities.

Beetroot powder is prized for its convenience, versatility, and ability to deliver the health benefits of fresh beetroot in an easy-to-use form.