Inspired by traditional clay rituals and made for modern skincare, PURMUD brings you Fuller’s Earth (Multani Mitti) in its most minimal form — one ingredient, nothing added, nothing removed.

This finely milled, 100% pure Multani Mitti clay powder gently absorbs excess oil, draws out impurities and pore-clogging buildup, and helps refine the look of skin texture — without over-drying. Mix it into a paste with rose water or plain water for a clarifying face and neck mask, or combine with water or aloe vera gel for a soothing scalp treatment. Suitable for all skin types.

PURMUD is paraben-free, sulphate-free, fragrance-free and free of fillers — made at a GMP-compliant, ISO 9001:2015 certified facility in India. A simple ritual, passed down through generations, in clean, recyclable packaging.

100% PURE MULTANI MITTI – One ingredient, nothing else. Finely milled Fuller’s Earth clay powder with no fillers or additives, for a smooth, easy-to-mix texture.

OIL CONTROL & DEEP CLEANSING – Absorbs excess oil without over-drying, and gently clears pores and buildup for clearer, refreshed-looking skin.

REFINES SKIN TEXTURE – Helps smooth and balance skin with regular use, leaving it soft and fresh, never stripped.

FOR SKIN & SCALP – Use as a clarifying face mask or a scalp treatment mixed with water or aloe vera gel. Suitable for all skin types.

CLEAN & CERTIFIED – Paraben-free, sulphate-free, fragrance-free. ISO 9001:2015 certified facility, India. Recyclable packaging.