Botanical Name: Vaccinium myrtillus

Common Name: Bilberry, European Blueberry, Common Blueberry

Plant Part Used: Fruit

Appearance: Purple to dark violet fine powder

Extraction Method: Solvent extraction

Active Constituents: Anthocyanins, Flavonoids, Polyphenols, Proanthocyanidins

Standardization: Available with customised anthocyanin content

Solubility: Water-soluble (depending on standardisation)

Applications: Nutraceuticals, dietary supplements, functional foods, beverages, cosmetics, and herbal formulations

Packaging: Available in customised bulk export packaging

Storage: Store in a cool, dry place away from direct sunlight in a tightly sealed container